Raws li ib qho piv txwv ntawm tus kheej cov neeg siv khoom lag luam tus kheej, tus qauv tsim ntawm cov khoom ua si plush ntau ntxiv: kev ua haujlwm, kev xav sib txawv, thiab Craftsmanship. Lub ntsiab lus tseem ceeb nyob hauv kev hloov cov lus qhia txog kev ua kom pom kev ua cov lus qhia txog cov neeg siv lub cev, thaum tseem ua kom muaj kev nyab xeeb, kev nplij siab, thiab ua yeeb yam zoo.
Los ntawm kev tsim qauv kev pom zoo, customized plush cov khoom ua si ua ntej ua ntej mus rau kev thov -}} tsav mus kom ze. Cov neeg tsim qauv yuav tsum tshawb xyuas cov neeg siv khoom siv (piv txwv li, hnub nyoog, nyiam, thiab cov xwm txheej siv tau txheeb xyuas qhov tseeb. Piv txwv li, cov menyuam yaus cov khoom ua si ua ntej cov ntaub ntawv muaj kev nyab xeeb thiab cov kev paub txog cov neeg laus uas muaj kev luam tawm ntawm cov cim kev xav (piv txwv li cov cim qhia Zodiac). Thib ob, kev tsim kho ntawm cov lus morphological yog qhov tseem ceeb heev. Pom tau pom yog txhim kho los ntawm kev yooj yim complex contours thiab hais txog cov lus qhia tshwj xeeb (piv txwv li cov lus qhia tshwj xeeb thiab cov cim iconic). Volumetric thiab tactile cov tswv yim (piv txwv li, sau ntom ntom thiab ntaub tawv muag) kuj tseem siv los txhim kho kev sib tham sib.
Technically, customization nyob rau ntawm lub synergy ntawm modular tsim thiab digital ntau lawm. Cov neeg tsim qauv feem ntau tawg rau hauv cov khoom ua si rau hauv cov duab pib (xws li spheres thiab cov thooj voos kheej thiab cov khoom sib pauv (xws li nqua thiab cov khoom siv hniav zoo nkauj). Siv cov khoom ua piv ua qauv (xws li 3D qauv software), lawv sai sai kho cov feem thiab sai sai. Rau cov ntaub xaiv, lawv ua ntej cov tshuaj tua kab mob thiab mite {{{{{{{{{{{{{} Tus phooj ywg rov ua dua. Cov qauv customized ua tiav los ntawm cov txheej txheem xws li kev hloov cua sov thiab paj ntaub. Tsis tas li ntawd, kev nyab xeeb, kev nyab xeeb qauv yuav tsum ua raws li cov qauv kev nyab xeeb (xws li en71 EU ua khoom ua si ntawm qhov chaw me me thiab lub zog tensile ntawm stitching.
Thaum kawg, tus qauv ntawm customized cov khoom ua si yog qhov tseem ceeb txheej txheem ntawm "kev nco zoo, thiab kev xav tau hloov pauv mus rau hauv cov lus pom zoo, sov. Nov yog lawv tus nqi tshwj xeeb, uas tau teeb tsa lawv sib nrug los ntawm cov qauv qauv.
